Safety Products Distributor


Conducted a five-week market segmentation analysis to support the Offering Memorandum for a distributor of safety and related products. Identified additional growth opportunities that management then built into their plans, mapped out growth rates, market shares, critical buying factors for a very large number of customer segments. Found data to support management’s intuition about its leadership positions. Resulted in a successful recapitalization and significant value realization by the equity sponsor. […]